success story

Empowering members to take global action

Environmental activism with Greenpeace Greenwire

Greenwire logo

Greenpeace Greenwire is a global online community that connects Greenpeace staff and volunteers from all over the world. The platform supports the active contribution of regional chapters and volunteers to the international environmental goals of Greenpeace.

Fitzgerald photo Greenpeace

“Greenwire is increasing Greenpeace’s reach and amplifying the power of our volunteers every day. It’s a key element of a future in which the lines between online and offline activism are further blurred.”

Brian Fitzgerald, Head of Digital Network & Mobilization, Greenpeace International

Greenwire’s Challenges
Empowering members to create change

Global network
Greenwire Map

Global network

Connecting Greenpeace around the world

Greenpeace is an international network of over 27 independent national/regional organisations (NRO) in over 55 countries. 

Each of these NROs operate in their regions with local groups, volunteers, and staff.

Greenpeace International needed an online community platform that can be duplicated and adapted for each NRO to manage their own regional community and goals, while maintaining a consistent structure across all of the organizations. 

Grassroot campaigns
Greenpeace volunteer

Grassroot Campaigns

Connecting and activating local volunteers

Greenpeace needed a platform that connects people online and offline, and serve as a hub for the organization to activate volunteers for grassroot campaigns. 

This would include capabilities to: 

Upgrading
Greenwire migration

Platform updates

Growing with Open Social

Greenwire 1.0 was launched in 2010 at a time when Open Social was still a software agency called GoalGorilla

Over its lifetime Greenwire has needed continuous improvement as Greenwire’s needs have expanded. 

In 2015 the online community needed to be updated using the newly developed Open Social SaaS platform. 

 

Open Social’s Solution
Greenwire Volunteer Engagement Platform

Migrating from Greenwire 3.0 to Open Social

Before becoming a SaaS provider, Open Social built the Greenwire platform for Greenpeace from scratch. 

When Open Social officially launched in 2016, our priority was to migrate Greenwire to our new online community SaaS software. 

This allowed Greenwire to benefit from our new platform, as well as continuously upgrade as Open Social releases new features, updates and improvements. 

Multi-sites

Migrating international NROs to Open Social allowed Greenpeace to benefit from our multi-site tool. 

This means that Open Social can create a Greenwire community template and easily deploy and customize it for each NRO migrating to Open Social. In addition, all the platforms can be updated with the press of a button!

Currently, Open Social serves 10 unique Greenpeace NROs, each with their own Greenwire platform.

Greenwire countries
Greenwire groups

Open Social created new group types for Greenwire when they migrated to Open Social.

Flexible groups

This group type allows community members to choose how members can join groups and the content visibility options for the content inside this group.

Secret groups

This group type can only be created by site managers and no one can find the group unless they receive an invite.

The new groups flexibility allowed Greenpeace to easily manage countless local volunteer groups, each building its own micro-community within the larger Greenwire platform, while keeping organizational content accessible for staff members.

Greenwire’s power comes from its groups. Members can join local volunteer communities, as well as groups formed around specific Greenpeace initiatives, campaigns and goals. 

Open Social’s flexible layout features lets Greenpeace add Content Streams, Campaign links, Events, Resources and more to each Topic or Group page.  

Topics

For Greenwire Germany, Greenpeace Topic pages such as:  

Each Topic page presents members with space that is rich with content and activity, allowing members to easily get involved with the issue at hand and drive local change.

Activating members and networks

With features such as Topics and Groups, each Greenwire community becomes a network of activities, people, events, campaigns, and useful information working in unison to drive positive environmental change.

Greenwire content

Sharing Success
10 Years of Greenwire

2011

The first version Greenwire 1.0 is developed for The Netherlands by the agency GoalGorilla which will later become Open Social. 

2011
2013

Greenwire 2.0 is developed using Drupal 7 rolled out globally.

2013
2015

Greenwire 3.0 is successfully created with a re-design and new functionalities

Greenwire wins the prestigious Dutch Interactive Award 2015 in the category Social & Communities.

It activates 90.000 volunteers to make the world a greener and more sustainable place. 

In the Netherlands alone Greenpeace Greenwire increased volunteering by 600%.

2015
2016

GoalGorilla rebrands as Open Social and officially launches as a SaaS company with a new product based on the Greenwire platform.

2016
2019

Greenwire 4.0 is rolled out as a migration to the new Open Social platform. 

Greenpeace Germany and France migrate to Open Social. 



2019
2020

Migration of 8 Greenwire national regional offices completed.

2020
2021

Greenpeace Switzerland and Greenpeace CEE migrate to Open Social.

The first app for Greenwire will be launched with Greenpeace Belgium being the first to use it.

2021
+ 0
Total
volunteers
% 0
Increase in volunteering
0
Unique NRO communities
+ 0
Events
globally

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