success story

Empowering members to take global action

Environmental activism with Greenwire

Greenwire logo

Greenwire is a global online community that connects staff and volunteers from all over the Greenpeace network. The 10 live Open Social platforms operate independently from one another, just as the regional chapters and volunteers, contributing to the support of the local campaign goals of the Greenpeace organisations.

Greenwire Brazil

Greenwire’s Challenges
Empowering members to create change

Open Social’s Solution
Greenwire Volunteer Engagement Platform

Migrating from Greenwire 3.0 to Open Social

Before becoming a SaaS provider, Open Social built the Greenwire platform for Greenpeace Netherlands from scratch. 

When Open Social officially launched in 2016, our priority was to migrate Greenwire to our new online community SaaS software. 

This allowed Greenwire to benefit from our new platform, as well as continuously upgrade as Open Social releases new features, updates and improvements. 


Migrating independent offices of the network to Open Social allowed to create a Greenwire community template and easily deploy and customize it for each local Greenpeace organisation

This means that Open Social can create a Greenwire community template and easily deploy and customize it for each NRO migrating to Open Social. In addition, all the platforms can be updated simultaneously.

Currently, Open Social serves 10 unique Greenpeace National and Regional Organisations, each with their own, independent Greenwire platform.

Greenwire Countries
Greenwire groups

New group types for Greenwire after migrating to Open Social.

Flexible groups

This group type allows community members to choose how members can join groups and the content visibility options for the content inside this group.

Secret groups

This group type can only be created by site managers and no one can find the group unless they receive an invite.

The new groups flexibility allowed Greenpeace National and Regional Organisations to easily manage local volunteer groups, each building its own micro-community within the larger Greenwire platform, while keeping organisational content accessible for staff members.

Greenwire’s power comes from its groups. Members can join local volunteer communities, as well as groups formed around specific Greenpeace-led or promoted initiatives, campaigns and goals.

Open Social’s flexible layout features lets Greenwire Site and Content Managers add Content Streams, Campaign links, Events, Resources and more to each Topic or Group page.  


For Greenwire Germany, Greenpeace Topic pages such as:  

Each Topic page presents members with space that is rich with content and activity, allowing members to easily get involved with the issue at hand and drive local change.

Activating members and networks

With features such as Topics and Groups, each Greenwire community becomes a network of activities, people, events, campaigns, and useful information working in unison to drive positive environmental change.

Greenpeace Group Screen

Sharing Success
10 Years of Greenwire

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Independent communities
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Events across the network

See what other organization have achieved
with their Open Social communities

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