panel discussion

Social media vs owned platforms: Where should I be building my online community?

4 Nov 2021 at 15:00-16:00 CET

The recent #FacebookDocuments leak shockingly showed how social media platforms often choose profit over public good. Many organizations are now asking: to which platform should I invite my online community members instead?

Join our upcoming panel with leading experts as they discuss this key question for online community building

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Social media is making you think small – think big with better alternatives  

Unlike on Facebook or LinkedIn where your organization is just another user on an external platform, an ‘owned platform’ allows you to take full ownership of the technology you are using to build an online community.  

Join this webinar to find out how:

  • How public distrust of social media platforms impacts community building
  • The advantages (and disadvantages) of owned platforms
  • When and how you should be using social media to build community 
  • How to shift your community from social media to an owned platform
  • Why product philosophy is important when choosing a community platform
  • …and much more! 

The panel discussion will include a Q&A session during which you can ask all your burning online community questions as well.  

Social media vs online community

Join our expert panelists on 4 November @ 15:00 Central European Time:

Moritz Arendt

Moritz Arendt
Moritz Arendt is Head of Product at Open Social. He is directly involved in directing the design and product philosophy of Open Social’s online community software. 


Marjorie Anderson

Marjorie Anderson is a community strategist, self-described “professional people connector” and founder of  Community by Association – a consultancy focused on helping community management professionals build and nurture communities for associations and nonprofits.

Mathijs Vleeming

Mathijs Vleeming

Mathijs Vleeming is a Senior Strategy Consultant and “online community evangelist” at Open Social with over 20 years of community and knowledge-building experience in the association meetings industry.

Mai Troll

Kai Troll

Kai Troll is founder and president of ASSOCIATIONWORLD, an international Brussels-based organization promoting a holistic approach towards association and non-profit development and facilitating innovating solutions to common challenges. 

The panel will be moderated by Maurik Gashi from Open Social.